Our goal was simple then and remains so today. We believe in transparency and sustainability. It is our responsibility to the consumer, to the environment and to the industry to operate in such manner. Often times we felt guilt ridden for bringing more clothes to the marketplace. We decided in the beginning that if we are going to have a go at this we need to do it in a way that we can be proud of and to ultimately inspire others to do the same. We set out to build a community. We needed to be part of bringing together like-minded individuals who would challenge the industry’s status quo and support a movement towards responsible supply chain solutions around the world.